IX. EL IMPACTO DE LAS FINANZAS SOSTENIBLES Y LA INVERSIÓN (AMBIENTAL, SOCIAL Y DE GOBERNANZA) EN LOS MERCADOS FINANCIEROS

Abstract

This article explores the growing role of sustainable finance and ESG (environmental,
social and governance) investing in the transformation of global financial markets. The
integration of ESG criteria has become a key strategy to promote sustainability while
boosting corporate financial resilience and stability. Despite its growth, the expansion of
sustainable finance faces challenges, mainly due to the lack of standardization and the
persistence of greenwashing, which complicates comparability and trust in ESG practices.
However, technological innovations, such as artificial intelligence and
Similarly, he also analyzes how sustainable finance is transforming emerging economies,
where instruments such as green bonds and sustainable credits have proven useful for
financing positive impact projects in countries such as Colombia and Brazil. The need for
greater financial literacy in sustainability is crucial to ensure that both investors and
companies understand the value of ESG criteria. With the strengthening of global
collaboration and the development of stronger regulatory frameworks, sustainable finance
has the potential to redefine the financial system towards a more inclusive and responsible
model