IV. ANÁLISIS DE LAS VENTAJAS COMPETITIVAS EN ESTABLECIMIENTOS DE COMERCIO Y SERVICIOS ASOCIADAS AL CUMPLIMIENTO DEL ESTATUTO DEL CONSUMIDOR EN EL MUNICIPIO DE MITÚ

Abstract

The study responds to the need to know an approach to the logics used by the
managers of commercial and service establishments that operate in the urban area of the
municipality of Mitú, to guarantee the sustainability of the business and a reasonable profit,
in consideration of the sector regulations, and the expectations of its customers. One way to
approach this field is to analyze the behavior of some competitiveness factors used, in light
of the Consumer Statute.
Thus, it is convenient to use the qualitative method through the collection and
technical tabulation of data directed to a representative sample of establishments located in
the seventeen legally constituted neighborhoods, whose exercise allowed erecting six lines
of analysis: (i) Dominant economic activities; (ii) Formalization and tax contribution, (iii)
Governance and control, (iv) Forms of association, (v) Price volatility factors, (vi) Added
value in products and/or services). Subsequently, each of these lines was contrasted through
the available government and academic information, from which the final results and
conclusions emerged.
The investigative exercise fostered the critical spirit with a social approach of students
and teachers of the UNIMINUTO Business Administration program, as well as contributed
to the academy advancing in the acquisition of a responsible and supportive collective
conscience in the exercise of business management. territory businesses.