CXVIII. GESTIÓN DE EMPRESAS EN ADICCIONES DESDE LA INNOVACIÓN SOCIAL

Abstract

The present investigation carried out with social companies dedicated to the attention of
vulnerable population in the health sector, has as general objective; Analyze the factors that
affect the implementation of business management in addictions and identify how it
challenges social innovation in the metropolitan area of Guadalajara. Mexico. Likewise,
identifying the leadership factors of civil society associations that affect the implementation
of institutional management and recognizing the technical management factors and their
relationship with innovation for social development.
In this sense, the present work responds to a case study that makes use of an ethnographic
and phenomenological approach, carried out in a context that tends to be quite restricted for
various reasons, considering a sample of 10 organizations that are companies dedicated to
the attention to the matter and constitutes a new and pioneering work in the country, since
this issue is one of the important challenges that the government agenda has, mainly in the
area of our study, associated with the presence of some of the Stronger drug cartels today and
a high rate of substance use with multiple collateral aspects that affect the lives of many
people, their faults and different communities, which requires innovative efforts and actions
to guarantee the effectiveness of care of the actors who participate in the process of attention
to the addictive phenomenon. The novelty of our study is that it locates the addiction
management dimension as a complementary element to biomedical advances and advances
in other disciplines