LX. ALTERNATIVAS DE VALORACIÓN DE EMPRESAS, EL DESAFÍO DE LA ORGANIZACIÓN DE HOY PARA LA SOSTENIBILIDAD DE MAÑANA

Abstract

This research, enrolled in the School of Administrative Sciences of the Business
Administration Program (National Unified Corporation) is justified in a contribution to
knowledge and decision-making that frame companies towards a sustainable future, focused
on improving competitiveness and according to the commitment that the institution has as an
academy with the region and the country. Its objective is to determine how the valuation of
companies contributes to the creation of value of companies in the construction sector of the
municipality of Armenia. Regarding the methodological, it is part of a type of descriptive
study with a mixed approach, which seeks to describe the characteristics of companies in the
construction sector of the municipality of Armenia; the mixed approach is reflected in the
analysis of quantitative variables as value inducers and is made up of three objectives. The
first has to do with the characterization of the companies in the construction sector of the
municipality of Armenia through a financial diagnosis, the second with identifying and
analyzing the strategies and tools used by companies in the construction sector of the
municipality of Armenia for the generation of value, and finally, to describe the valuation of
companies and the alternative methods applicable to the construction sector of the
municipality of Armenia for the generation of value.